Connecting Science & Policy: Creation, Validation and Implementation of a Universal “Green/Sustainable”
This project seeks to develop, validate and implement a “green” sustainability index for beef production in Nebraska. A sustainability index is a system or model that determines how sustainable an operation or an industries’ performance is, and then this is compared to other operations or industries across the country and around the world. It can help investors and consumers to evaluate the environmental and social impacts of their investment and purchasing decisions. This will be the beef industry’s leading index in defining and quantifying responsible beef production across different locations and production systems in an unbiased and verifiable manner. This “green” or “responsible beef production” index will be tested among Nebraska consumers to determine the value of environmentally certified beef products and inform the design of labels that better communicate their environmental/sustainability benefits to consumers.